WorldRemit joins TigoPesa in Tanzania deal
DAR ES SALAAM, Tanzania – WorldRemit, the mobile remittance firm, recently announced its working with Tanzania’s Tigo Pesa so that customers can send money directly home through their smartphones, tablets and computers.
Tigo Tanzania is a subsidiary of Millicom and Tigo Pesa is its Tanzania mobile money transfer brand.
Millicom is a group of companies offering mobile services to about 250 million people worldwide.
Tigo’s head of mobile financial services, Ruan Swanepoel, said the mobile money service is now the most common method for receiving remittances in Tanzania for WorldRemit customers.
It has overtaken cash pick-ups, airtime top-up and transfers to bank accounts. According to a press release, the Tanzanian diaspora numbers about 250,000, according to the latest World Bank data, with the UK, US and Canada having the highest numbers of Tanzanians living outside of Africa.
In 2014 the country received a total of $64 million from Tanzanians living abroad. The top sender countries were Kenya, UK, Uganda, Canada, US, Australia and South Africa.
WorldRemit, which is looking to expand its relationship with operators, saw transfers to mobile money services in Africa grow by more than 200% over the past year. It now represents 30% of all WorldRemit’s transfers originating in Europe and the US.
This is the second international money transfer service to be launched by Tigo Pesa following last year’s debut between Tanzania and Rwanda.