New tv show campaign features Donald Trump

(Reuters) world’s leading independent tv content distributor Global
Agency wowed MIPTV participants with yet another creative
approach for the launch of their brand new format “Bring Your
Fame Back”. Donald Trump’s image on one of the biggest
billboards in Cannes has been surprising to all.

The artwork is prepared to promote the Turkish distributor
Global Agency’s brand new singing talent format ‘Bring Your Fame
Back’, created by Izzet Pinto, the CEO of the company. The show
is about giving a second chance to former celebrities to regain
their fame. The poster depicts a Donald Trump in an imaginary
future, having lost everything he had and starting a singing
career on the streets. He will have a chance to get his fame
back with this show.

The image shows him as a street singer sitting in a corner of a
wall in Mexico with a sombrero hat in front him, adding humor
to the current US – Mexico issues.

Global Agency created huge buzz with this creative promotional
campaign. In the past, the company had also made similar
marketing promotions portraying political leaders Sarkozy,
Merkel and Obama but the organization company of the market had
banned the campaign making it unavailable for public exposure.

Bring Your Fame Back
Have you ever wondered what happened to your favourite singer
who was so famous and then just disappeared? Where are they now?
And what would happen if we gave them another chance to Bring
Their Fame Back?

In each episode, eight former stars get a second shot at fame.
They will each perform one song and then they will grade each
other. The jury of the show consists of two music experts: one
performing the role of the angel/good cop and the other the role
of the devil/bad cop. After each performance, the kind jury
gives positive comments to the performance whereas the tough
jury does a sharp critique. Following the comments, the rival
contestants will grade the singer´s performance. Next, it is the
jury members ‘turn to announce their points: the kind jury may
give up to 5 points to the contestant and the tough jury may
remove up to 5 points from the total score.
At the end of each episode, four contestants with the lowest
score are presented to the studio audience, who will save one of
them. Then the kind jury member will save another one. Finally,
the tough jury member eliminates one of the remaining two
contestants at the end of the show.
Each episode, one contestant with the highest number of votes
wins a weekly cash prize.

Global Agency
T. +902122405769
F. +902122412693
A. Harbiye Mah. Abdi Ipekci Cad. Park 19 Kat: 3
Nisantasi 34367 Sisli, Istanbul – Turkey

Content provided by The Global Agency, via Reuters.

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Mareeg senior news editor since 2001 and he can be reached at