By Naomi Wolf -NEW YORK – The 50th anniversary of the assassination of John F. Kennedy provides an
opportunity to consider the shifts in consciousness in the United States that have
occurred in the half-century since his death. In particular, though Kennedy has
entered the pantheon of American heroes, recent data show that women, especially,
have been losing admiration for him as a leader. Why?
In some ways, Kennedy’s legacy for women was as progressive as his legacy on race
and poverty. One genuinely visionary move was to ask Eleanor Roosevelt, a longtime
feminist, to chair the first President’s Commission on the Status of Women. The
PCSW, which included both male and female political leaders, was a real, rather than
cosmetic, effort to assess the workplace bias that women faced, what legal
protections they should have, and what could be done to end gender discrimination –
a concept that did not yet even have a vocabulary.
Indeed, when Kennedy convened the PCSW, women in America could be excluded from
juries, lacked access to oral contraceptives and abortion, and could not even secure
credit in their own names. The same year that Kennedy was killed, Betty Friedan
published The Feminine Mystique, igniting a firestorm of debate about “the problem
that has no name” – women’s dissatisfaction with their limited roles. The PCSW’s
report, issued a month before Kennedy’s assassination, could have been a watershed
had he lived.
But, despite his progressive stance, American women’s reassessment of the 1960’s in
general has not left Kennedy’s reputation unaffected. Once an icon of heroism,
personal charm, and the quest to overcome longstanding injustices, Kennedy’s
reputation has been badly damaged by tales and testimonials about the scores of
women who cycled through White House bedrooms (or hotel rooms when the president
Indeed, memoirs by some of these women – including Mimi Alford, a 19-year-old intern
in the White House press office when she began an 18-month relationship with the
president – have dimmed Kennedy’s halo, if not completely darkened it. So has
reporting that addresses his liaisons with Marilyn Monroe and Marlene Dietrich.
Other women, such as his self-proclaimed mistress Judith Campbell, reportedly had
sexual relationships with Mafia figures as well.
The sense of entitlement that sustained such male fecklessness has been steadily
eroded ever since – a process that, like so much in American culture, has played out
on television. Popular series like “The Good Wife” show the pain and suffering of
the political spouses who are expected to keep a stiff upper lip and a ladylike
demeanor in the face of behavioral double standards. Similarly, the series “Mad
Men,” with its dashing advertising executives who consume women like lunchtime
cocktails, plumbs the emptiness and destructiveness of early-1960’s male sexual
This reassessment of male sexual privilege and irresponsibility in the 1960’s has
occurred in other arenas as well – reinforcing the transformation of Kennedy’s image
from charming playboy to dangerously compulsive predator. The authorized biography
of the writer Norman Mailer – notorious for saying, as feminism began to stir, that
“all women should be locked in cages” – has just appeared in the US. Mailer’s
irredeemable womanizing (he also married six times) comes in for a serious critical
Perhaps most revealingly, while Kennedy’s aura among women has dimmed, his wife’s
reputation has grown. Jacqueline Kennedy’s dignified and substantive last decade as
an accomplished book editor – an icon of the modern working, even feminist, woman –
has supplanted the image of her as a doll-like hostess showing TV cameras the White
House, or as the archetype of the shocked, grieving widow behind a black veil. Her
deliberately constructed-for-posterity taped conversations in March 1964 with the
historian Arthur Schlesinger, published in 2011, have added to her posthumous
Jacqueline Kennedy’s rising star and JFK’s increasingly tarnished one – at least
when it comes to his private life and the uses to which he put his personal
magnetism – reflect America’s own social evolution. The shift in Americans’
understanding of icons like the Kennedys highlights the change – I would say for the
better – in Americans’ own needs, values, and wishes concerning women and the
relationship between the sexes. JFK’s creation of the PCSW suggests that he saw what
was coming, even as he remained very much a man of his time.
Naomi Wolf is a political activist and social critic whose most recent book is
Vagina: A New Biography.
Project Syndicate, 2013.