Samsung unveils new Galaxy A7 in desperate bid to fend off Apple, Xiaomi

You might not know it to look at the US market, but Samsung isn’t doing well in the international phone business. The company has beenlosing market share to up-and-coming stars in the Eastern markets, while the iPhone 6 and iPhone 6 Plus stole expected sales away from products like the Galaxy S5. Samsung sold 40% fewer Galaxy S5 phones than it expected to since the device debuted last year, and its new Galaxy A series were designed to emphasize the metal frameworks and style factors that many have felt the Galaxy S family lacked.

To counter this, the company is introducing the Samsung Galaxy A7, a new smartphone that measures even thinner than the new iPhone 6, at 6.3mm. Data on the phone’s processor is being confusingly reported in multiple locations, so here’s the factual breakdown: the dual SIM version of the phone will ship a Qualcomm Snapdragon 615 processor with eight 64-bit CPU cores (Cortex-A53) at 1.5GHz and 1.0GHz, and with an 

The version of the phone intended for Western markets will use the higher-end Exynos 5430 with a 32-bit Cortex-A15 plus Cortex A7 CPU clocked at 1.8GHz and 1.3GHz respectively. This version of the phone is 32-bit only, which means Galaxy A7 owners in Asia-Pacific markets may get 64-bit Android support eventually, but their Western counterparts won’t. The GPU on the Exynos 5430 is an ARM Mali-T628, a serviceable if not extraordinary GPU. In theory, both versions of the phone should be capable of leveraging all eight cores at the same time, provided Samsung enables that functionality.