A British exhibitor’six days at China International Import Expo

The businessman acquired Kendal Nutricare in 2015 and founded the milk powder brand Kendamil. China is a major overseas market for his company, McMahon said, adding that the company’s business was prosperous over the past three years, proving that he had made a wise decision.

Day Two: Walk around the exhibition area to learn more about competitors

The CIIE is the world’s first import-themed expo. It has attracted 172 countries, regions and international organizations, as well as 3,600 enterprises to showcase their products and


“The exhibition area is so big!” said McMahon. In the two exhibition halls of food and agricultural products, there were a lot of dairy companies, providing him with a great opportunity to learn about his competitors.

McMahon (central) and his Chinese partners talk about details of a product. Photo by Weng Qiyu from People’s Daily Online

Last year, there were about 17 million newborns in China. As the Chinese government encourages couples to have a second child, there will be greater market potential, McMahon said.Therefore, major global dairy brands all attach great importance to the Chinese market, which brought fiercer competition that must be dealt with seriously.

Day Three: Sign agreements with two cans of milk formula in his hands

Nov. 7 was a big day for McMahon. On the day, Kendal Nutricare signed a Memorandum of Understanding with Orient International Shanghai Foreign Trade. John Edwards, the British Consul General in Shanghai, witnessed the signing.
McMahon signed the agreement with two cans of milk formula in his hands. The scene was applauded by the audiences. Photo by Zeng Shurou from People’s Daily Online

The audiences burst into laughter as McMahon carried two cans of milk powder at the agreement signing ceremony. But seconds later they applauded him.

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