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A British exhibitor’six days at China International Import Expo

By Zeng Shro tall and slim British gentleman wearing a neatly pressed suit was present every day at the just-concluded first China International Import Expo (CIIE). With a smiling face as well as a keen eye for business, he benefited a lot at the expo.

Ross McMahon checks brochures made for the first CIIE. Photo by Weng Qiyu from People’s Daily Online

The grey-haired man is Ross McMahon, CEO of UK infant and baby formula company Kendal Nutricare. During the 6-day CIIE, McMahon came to his exhibition booth every day, looking for cooperative partnerships and business opportunities.

Day One: “President Xi Jinping’s speech injects confidence into us”

China is earnest to build an open global economy, McMahon said after listening to Chinese President Xi Jinping delivered a keynote speech at the opening ceremony of the CIIE on Nov. 5.

McMahon works at a Kendal Nutricare booth. Photo by Weng Qiyu from People’s Daily Online

McMahon found president Xi’s words very persuasive, which made him more confident about the Chinese market. “I always believe that my assessment of the Chinese market a few years ago is right. China has not only a big market, but also a good business environment,” he noted.

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